As technology has advanced over the years, those in the healthcare industry have had to change the way they present themselves to potential patients. Gone are the days when people relied solely on physician referrals and family recommendations. Now healthcare consumers take the time to do their research so they can feel confident they made the right choice. With that being said, it’s more important than ever to differentiate from other organizations by creating a strong, consistent brand. Fortunately, hospital branding can be made significantly less difficult by enlisting the help of a company such as Akers Signs. This local business has helped countless organizations throughout the Cleveland, Ohio and Independence, Ohio areas with everything from logo design to custom medical displays. In fact, Akers Signs was recently brought in to create and install a series of channel letters, LED signage, and monument signs for two new facilities in Akron, Ohio.