It isn’t always easy to reconcile technology and nature, but at Rice’s Nursery & Landscaping in North Canton, Ohio, you are just as likely to find a pair of hands toiling away on a keyboard as toiling away in the soil.

Rice’s roots go back over 70 years to a humble lawn and landscape business started by J.D. Rice in 1941. The business took root, and has grown into a 28 acre garden center and a tree farm with over 100 acres!

However, as times have changed, Rice’s Nursery in North Canton, Ohio has had to grow and change in other ways as well. While some businesses find it difficult to transition into the virtual world of online shopping, web media, etc. Rice’s has not only accepted, but embraced the internet.

So, how does a nursery, a business whose primary concern is green and growing things—landscaping, gardening, and more—things which are inherently part of our physical world, incorporate internet technology so seamlessly into their company, thereby creating the perfect marriage of the tangible and intangible realms. Continue reading →