Who did Cleveland, Ohio area runners go to for supplies, accessories, shoes, apparel, and advice before 1988? Today, you don’t even have to think about where to go, but 25 years ago, Second Sole in Lyndhurst, Ohio had not yet been established. For the past 24 years, Second Sole has taken the lead in all things running and walking related in the Greater Cleveland area, leaving the competition in the dust.

So, how did they achieve this rapid rise to success? Continue reading →