Here is a question that we hear everyday from potential clients, “Why is Link Building Important?”.

The answer is simple. Search engines, like humans, make judgements based upon those individuals or sites we are associated with. Search Engine “bots”, also called spiders, rely on links to find new web pages. On blogs these “bots” are constantly looking for new content to bring back to add to their databases to help Internet users find what they are looking for.  These “bots” use links between sites to crawl from page to page to find web content. Databases like Google are hungry for new content so their “bots”, or spiders, are always looking for more sites to digest. Continue reading →